How To Get Graphic Design Agency For Your Company

Are you looking for a graphic design agency to help take your company to the next level? If so, you're in luck! In this blog post, we will share tips on how to find and choose the best graphic design agency for your business. So, whether you are just starting out or you are looking for a more effective way to communicate with your customers, keep reading for some helpful advice.

We see Graphic Design everywhere, from the business cards we hand out, to the websites we browse. Creative Graphic Design Agency Austin is a basic need for any business or company and can help your brand establish trust with customers. Graphic design is such an important part of our lives that its prevalence has instilled it as something we just accept, however this means most Graphic Designers aren't properly recognized for their skill and expertise unless they're working at a professional Graphic Design Agency.

You may find yourself asking: Why do I need Graphic Design? What does Graphic Design even mean? Well let's start with what Graphic Design actually is; Graphic Design is the combination of words and images used by anyone who needs to communicate ideas visually through paper, digital media or other visual means. Graphic Design is a lot easier to understand when you see it in action, so why don't we take a look at the Graphic Designers that have helped shape our world?

Graphic Design has been around since forever and sadly many great Graphic Designers never get credited for their work. Let's start with the father of modern Graphic design Paul Rand who designed some of the most iconic logos from companies such as ABC, UPS & IBM. Paul was an American Graphic Designer from Brooklyn New York who established his own Graphic Design Agency in 1949 called 'Paul Rand Inc'. This allowed him to branch out and take on bigger clients eventually becoming a household name thanks to his excellent logo designs.

Another well-known giant of Graphic Design history hails from Glasgow, Scotland. Charles Rennie Mackintosh was a very talented Graphic Designer who applied arts to everything he did; Graphic Design, Architecture and even Furniture design (he designed the world famous 'The Oak Room' furniture range). Charles would go on to form his own Graphic Design company called 'Charles Rennie Mackintosh & Co Graphic Art Studio'. Sadly, like many other great Graphic Designers of that time Mackintosh was seen as old news by the time WWII hit because other celebrated Graphic Designers such as Paul Rand were making their mark on the industry.

We should also mention the Irish graphic designer David Carson, who is an American man living in Los Angeles. He's well known for his distinctive Graphic Design work in the '90s. His unique style of deconstructing image layouts and using unexpected elements within his Graphic Design is what brought him success, but sadly he also fell victim to the mundane "Graphic Design is for everyone" argument that seems to always be present when a Graphic Designer does something different.

The great Graphic Designer Saul Bass deserves a mention as well because he was one of the first Graphic Designers to use Film titles and influenced many Graphic designers after him such as Paula Scher who we will discuss later on. Some notable projects Saul Bass has worked on include movie trailers for "Psycho" and the "Vertigo", as well as designing many Graphic Design Ad campaigns including the famous Bell Telephone series of ads. In 1995 Saul Bass was awarded an Academy Award for Lifetime Achievement in Graphic Arts.

Another Graphic Designer we should discuss is Paula Scher, who is a Graphic Designer from Brooklyn NY currently working at Pentagram which is a Graphic Design Company based in London & NY with clients such as Vodafone & Johnnie Walker. She's worked on numerous projects for clients such as UNICEF, The Museum of Modern Art and even designed some album covers for Nonesuch Records most notably Talking Heads album 'Fear of Music'. Her unique Abstract style has inspired many Graphic Designers over the years with her work at Pentagram, but she did get some flack for changing her style when she moved to SVA because Graphic Design has always been seen as a full time commitment.

Graphic Design is truly an art form that communicates ideas and Graphic Designers are the artists who get their message across to you through all forms of media. Graphic Design will continue to evolve over the years so why don't you get involved today? Who knows maybe your Graphic Design work could be next on our list!

There's many great Graphic Designers out there so it's impossible to name them all but how can I know if my company needs Graphic design in order to grow in a tough economic climate? Well, in a tough economic environment people look for better value Graphic Design, which can save your company money. The Best Graphic Design Agency In USA industry is expected to rise in the next few years so why not make yourself stand out amongst Graphic Designers by offering something unique? Get in touch with us at Icon Creative today for more information on Graphic Design , Graphic Designer & Graphic Design Agency.

Conclusion

When you’re looking for graphic design agency, it can be hard to know where to turn. We are a professional company with decades of experience in the industry and we provide top-of-the-line service at competitive rates. If you need help setting up your business identity or designing promotional materials like flyers or brochures, contact us today!